Nudie

Aspecto take on board the Nudie philosophy whose mantra is that
denim has the ability to age beautifully - formed by its user into a second skin, naked and personal. Nudie believe indigo to be a living colour that fades and gives the denim its character. The more you wear your Nudie jeans the more beautiful they get. They also recommend infrequent washing.
Nudie was founded in 2001 by Maria Erixon, Joakim Levin, Palle Stenberg, three Swedish denim aficionados who cut their teeth working for Lee. With no flash advertising campaigns, Nudie has built a very strong underground following and they are rated amongst the best jeans available.

This brand may not have the heritage and history of the original American denim brands, but what they do have are strong principles using the finest denim available, no sweatshop labour (production is based in Italy) and a firm belief that a good pair of jeans will outlast the whims of fashion. Aspecto take on board the philosophy of this brand which believes that
denim has the ability to age beautifully - formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your Nudie jeans the more beautiful they get. Jeans are more than just a piece of clothing

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