Luke 1977 is the brand aimed at the lad who makes an effort on the football terraces or in the pubs and clubs on a Saturday night.

Luke 1977 is fast evolving into an Aspecto classic. It's the working-class hero of the designer labels - the roguish gentleman, the modern lad. Luke 1977 is a label that injects a little style into the football terraces and pub scene.

Luke 1977 - Designer Beginnings

Behind Luke 1977 is Luke Roper, who set up the label with his lifelong friend Simon Poole. Luke was just 12 when he began his fashion career and mastered the sewing machine. The menswear brand has a loyal Indy following that has seen Luke 1977 evolve a long way from the days when Luke tested his designs on his school mates in the playground, to become a booming UK brand. By the age of 15, Luke was making shirts and trousers for friends. When he left school, his designs evolved and after attending Central Saint Martins College of Fashion, he became known for his edgy but practical designs. Stylish but masculine was his trademark look, with a dollop of quirky humour thrown in, it's not surprising Luke 1977 became the 'bit of a rogue' of the designer labels.

Luke 1977 Take on 'Dresslexia'

Luke 1977 has all the groundings of a classic label in that Luke learned traditional tailoring techniques to create high quality garments. But his humour and style gave Luke 1977 the edge. The brand created 'Dresslexia' in homage to the fact many creative types suffer from dyslexia (the inability to spell). Dresslexia was a parody of the inability to dress properly attacking the masses in the pubs and clubs on a Saturday night. Luke 1977 declared they would, ""clean the marketplace of disco distressed denim and avoid the scenario of every Tom, Dick and Abdul wearing the same top garment!""

Buy Luke 1977 at Aspecto

Luke Roper's flair for fashion combined with Simon Poole's ability in fashion sales (he led the French Connection sales team before co creating Luke 1977) ensured their new label was dressed for success. The couple were eager to follow their dreams, Poole told the press about the day Luke 1977 was launched: ""We ended up starting the business then, in September 2001, the day the Twin Towers came down in New York. I put £80,000 in - every penny of commission I'd ever earned.""
Their passion paid. Luke 1977 has made its name for the smart Saturday night crowd.

Luke 1977 is independently owned with a tight distribution policy and is only available from a core of independent, selected stores - Aspecto is proud to be one of them.